Digital Marketing

Why you should outsource your social media

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We can no longer ignore that fact that social media has evolved into something so much more than just a way of connecting with friends and family. When used effectively, social-media marketing helps build successful businesses. A study conducted by Shareaholic in 2014 tracked 300,000 websites over four months, and from their findings suggested that social-media referrals can lead to 30 percent of website’s overall traffic. Well, that’s just fantastic but then why are so many businesses not seeing these website conversions? Probably because they’re not doing it right.

Social media isn’t easy. It’s time consuming, finicky and constantly evolving.  Most business owners don’t have the time to manage their online presence by themselves. It can take hours to create content and artwork for a single Facebook post. Now, let’s throw Instagram, Twitter, Google +, LinkedIn, YouTube and Pinterest into the equation and it becomes nearly impossible for one person to handle all of that on top of their ordinary duties. The result is poorly written, thinly veiled sales orientated content. Yuck! That’s where outsourcing comes in. More and more companies are beginning to realise the importance of hiring a specific person or company to handle their social media management.  Social media marketers or rather ‘digital marketers’ understand how to get people to engage with posts rather than ignore them. It is the digital marketer’s job to get a grasp on what image the business needs to portray to its potential clients and get the brand’s message across.

Here are 4 reasons why we think you should be outsourcing your social media…to us:

1 –We’re not just digital marketers but an integrated team of graphic designers, web developers and creative copywriters. When you hire one of us, you get the whole darn package.

2 – We understand that the best way to get the attention of potential clients is through interesting content that doesn’t come across as advertorial. (Bonus: we love blogging! We are constantly creating blogs sharing interesting news and stories from our clients and publishing them on various prestigious publications e.g. Africa Geographic )

3 – We love all things digital and never shy away from a challenge…in fact, we run towards it! In the ever evolving digital world, it is important to stay on top of all the constant changes happening in the webosphere. Tweaking, monitoring and improving social media performance is an everyday thing here at WildWeb .

4 – We are awesome.

Have we convinced you yet?

If you’re unsure if your current social-media strategy is working for you, or just want to chat with one of our digital marketers, please contact us . We’d love to chat.

 

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