A solid marketing strategy is crucial in any business and the tourism industry is no different.
It seems that everywhere we look there are new lodges being launched, and more companies becoming involved in the niche business of destination planning, transportation, accommodation and catering for tourists.
Tourism is one of the fastest growing industries in the world and is also one of the best ways to boost a country’s economy. With more and more destinations realising this and seeking to attract more tourists, the industry is becoming increasingly competitive. This is why it’s now more important than ever to ensure that your marketing strategy is up to scratch.
5 reasons why a good marketing strategy is vital to your tourism business:
1. Identify the ideal target market
The first step to developing a successful marketing campaign is identifying who the ideal target market is. Depending on the experience on offer, the customer will vary.
2. Attract new customers and develop loyalty
Once the ideal target market has been identified, a strategy to reach these potential customers must be developed. Because customer loyalty is key, a lot of time needs to be devoted to building brand awareness and creating ongoing, interconnected campaigns that both target previous guests, and attract new ones.
3. Understand the customer journey
In tourism, the ultimate end goal is the sale of an ‘experience’ – not a material object. This means that the customer journey to making a purchase is rather different and comes with its own set of challenges. Understanding this ‘journey’ that the customer takes before going through with a purchase is critical to a successful marketing campaign.
4. Stand out from competitors
As the tourism industry becomes more and more competitive, it’s important to make sure that your business stands out. Highlighting what is unique or different about the business is one of the best ways to achieve this. A really good marketing strategy is able to communicate these points effectively to the customers in a way that ‘speaks’ to them.
5. Hone in on the most effective tactics
Using research and analytical tools, a marketing strategy allows you to assess which resources are best helping to reach your audience, and then focus on those resources to ensure the best ROI possible. At the end of the day, having a good marketing strategy in place allows you to feel confident in knowing that all your business’s marketing needs are being carefully looked after.
If you need help developing a marketing strategy for your business, or even if you’d just like some advice on your current strategy, get in touch with us! We’re always happy to help.