Digital Marketing

How does the new Facebook Algorithm affect Business Pages?

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Have you noticed that your Facebook business page’s organic reach declined the last couple of weeks? This is all thanks to the new Facebook Algorithm. 

Facebook’s CEO Mark Zuckerberg recently announced that they are implementing a new algorithm that will prioritise posts from family and friends over public content from business pages. This has impacted a lot of business pages, and the biggest impact can be seen with the decline of organic reach on posts.

What changed and how will this impact your page?

In order to provide a better experience for users, Facebook decided that it is more important to show content from friends and family on news feeds than news from business pages. More specifically, it will show posts that encourages engagement or conversations that people can relate to.

“We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”– Mark Zuckerberg, CEO, Facebook

So now the next question: How will this affect your Business Page? The most obvious and concerning effect will be on your organic posts as organic reach will decline.

How to make the new algorithm work for you

It is not all doom and gloom. You can make the algorithm work for your page by simply adapting to the change.

  • Adjust your content so that it creates natural and meaningful interactions. This may take some time and effort as you need to learn your audience and see what kind of content they appreciate most and are more likely to engage with.
  • Post more on other platforms such as Instagram which has not yet been impacted by this change.
  • Invest in Facebook ads as they are more valuable now than ever before. With Facebook Ads, you can set your target audience to ensure that your audience sees your content.

Your fans also have the power in their own hands. They can select “See First in News Feed Preferences” to enable them to always see posts from the pages that they want to be connected to.

Now is the perfect time to look at your Facebook strategy for your business page. Chat to us if you need help with your Facebook campaigns.

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