A case study of the best digital marketing practices relating to Google and TripAdvisor in the exclusive safari industry of Southern Africa. In today’s tech-driven world, there are so many different online platforms competing for your business’s advertising budget. When ...
Two months have passed since we spoke about the inspiring coming together of the safari industry in response to COVID-19, which had begun impacting travel in Africa. As the world slowly begins settling into a “new normal”, influenced by social ...
Guest post by Clare Fleming If there was a space on the Monopoly board commanding a player to “Go to Three Tree Hill Lodge, go directly to Three Tree Hill Lodge, do not pass Go”, it would be the square ...
Elbow to elbow, we’re in this together. Over the days following our first coverage on how the safari industry had already begun feeling the impacts of coronavirus, which at that point had only just reached sub-Saharan Africa, many African countries ...
The safari industry is having a serious case of deja vu as fear surrounding the coronavirus in Africa has already gripped and panicked travelers. Booking behavior has begun showing trends similarly experienced during the Ebola outbreak in West Africa. And ...