Digital Marketing is a rapidly growing industry, however, thirty years ago, it didn’t even exist.
Thus, it makes sense that there can be some confusion regarding what exactly digital marketing is, and just how valuable it can be for a business. At WildWeb, we get a lot of questions regarding digital marketing. Here are the answers to our five most frequently asked questions:
1. What is digital marketing and how does it differ from traditional marketing?
Traditional marketing refers to all offline marketing activities such as radio, print, TV, etc. Digital marketing, on the other hand, encompasses pretty much any marketing effort that uses an electronic device or the internet. This includes social media, Pay Per Click ads, SEO, email, and the list goes on.
2. Why do I need a Digital Marketing Manager?
Digital marketing campaigns need to be nurtured in order to succeed. Most people don’t have the time to manage this on top of their other daily duties and activities. That’s why many people choose to hire an agency that specializes in digital marketing to look after this area of their business.
At a small agency like WildWeb, every client has their own Account Manager who is responsible for all their digital marketing needs and is also committed to maximizing the effectiveness of the online campaigns. We work closely with our clients to ensure that they’re always in the loop and take pride in the fact that many of our clients have become our good friends over the years.
3. What is the best digital marketing strategy?
This we cannot answer because there is no such thing as “the best digital marketing strategy”. What works for one business, won’t necessarily work for another. It all depends on what type of business you are running, and what you want to achieve from digital marketing.
For example, most of our marketing clients are safari lodges and tour agents, however, we also manage accounts for airlines, transport and logistics companies, and retailers. All of these have very different needs, goals, and budgets, and so we have created customized strategies for each of them.
4. Can I afford to hire a Digital Marketing Manager?
Perhaps the more pertinent question here is, “Can you afford not to?” Research has shown that digital marketing is one of the most effective ways to find new customers and grow a business. While some companies have massive budgets that they can dedicate towards digital marketing, we understand that isn’t always the case. For businesses with less ‘wiggle room’ in their budgets, we start off small and expand the strategy as the business grows.
5. How regularly should I update my website?
It is often said that your website is like your ‘online shop front’. It is a place where you can deliver your marketing message, enhance your brand, and gain new customers. Therefore, it is super important to keep your website up to date and always looking fabulous. A user-friendly and engaging website makes all the difference to the success of a digital marketing campaign as it increases the chances of online conversions taking place, such as website enquiries or purchases.
The great thing about working with WildWeb is that we specialize in both digital marketing and website development, so can essentially look after all your online needs. Just call us your ‘One-Stop-Digital-Marketing-And-Website-Development-Shop’…or something less ridiculous.
If you’d like to chat to us about your digital marketing or website needs, please feel free to get in touch with us.