WildWeb Online Strategy is a product we offer to help emphasise online brand awareness and growth. We seek to creatively increase web traffic utilising the following six elements:
Monitoring and forecasting web statsWe will plot you previous two years of web visibility stats of unique monthly visitors and then set an agreed growth rate for the following year, typically this will be in the region of 20%. A realistic goal must be set so that targets in desired markets can be achieved.
Results tables will be created for the following platforms:
- Unique website visitors
- Facebook fans
- Twitter followers
- YouTube views (On site / Off site)
Insightful articles will be written on travel blogs (guest blogs) or internal blogs providing news and visibility on popular travel blogs internationally.
Suggesting opportunities on the following platforms
- Your Website
- Facebook
- Twitter
- LinkedIn
- YouTube
- Back linking (reciprocal links with other websites)
By compiling blog posts and additional news a monthly newsletter is sent out. This generates website traffic and also contains links to all relevant social media platforms.
Search engine optimisationOne hour a month is spent on search engine optimisation, analysing and implementing researched keywords.
Back link analysis and implementationWildWeb will ensure that existing back links are maintained and that all new links are correctly implemented with chosen title and description tags.
The graphs below show this growth both unique visitors to the site and on social media platforms which are the most important areas of the above mentioned initiative. This increase in traffic has directly increased turover.
Website targets and performance objectives Facebook targets and new likes YouTube video views Twitter followers Back links
